kooky
Enterprise learning platform · B2B product · 0→1 initiative
Holger Seim
Founder @Blinkist
“Pragmatic, low ego, and always a step ahead of me. He solved problems I hadn't even spotted. A top pick for any founder who needs a business-savvy designer.”
Enterprise learning platform · B2B product · 0→1 initiative
Holger Seim
Founder @Blinkist
“Pragmatic, low ego, and always a step ahead of me. He solved problems I hadn't even spotted. A top pick for any founder who needs a business-savvy designer.”
Car-sharing mobile app · 0→1 founding design · Complete redesign
Franziska Weiser
Founder @Carre Mobility
“Michał took full ownership about the design process from guiding ideation workshops through creating our corporate identity corner stones to the foundation of our app design.”
Lead Product Designer · Software & Hardware intersection
Victoria Busse
VP Product @Kyan Health (prev. TIER & Blinkist)
“Michał's been an exceptional design leader every single time. He combines strong craft with clear business and user focus, consistently elevates teams, and raises the bar for both strategy and execution.”
Coaching platform · Content systems · B2C mobile app
Tarek Sadi
VP of Product & Design @Blinkist
“Michał brought founder-level clarity and relentless execution to Blinkist. Our design and delivery velocity noticeably increased with him involved.”
Every feature works.
They don't work together.
You've just raised.
Now expectations are higher.
Your roadmap is full.
Your design seat is empty.
Your product has grown.
So has the friction.
Building more isn't always the answer.
We decide what not to ship. Before I design anything, I want to know what problem we're solving and for whom. Then we cut. A good part of the roadmap can usually wait, and what's left is worth doing well.
You work with me. The person from the first call is the one designing your product. I'm in your Slack and in the file every day. No account manager, no senior designer who vanishes after kickoff.
I stay until it's live. You get final designs your engineers can build from, and I work alongside them while they do. When it's faster to open a PR than to write a comment, I open the PR.
We agree on the result before I start: a core flow redesigned, a 0→1 feature designed and shipped, a product cut down to what matters before a raise.
Best when: you want a clear outcome we define together first.
I join your team: in your Slack, your design file and your repo. I own design from product decisions through to launch. Usually 2-3 days / week.
Best when: the roadmap is full and nobody owns design.
Not sure which one fits?
That's what the first call is for.
I spent 2.5 years embedded at Blinkist, leading design from research to launch. Before that, I spent 3 years at TIER Mobility, shaping the rider experience across 11 markets.
Across 20+ product teams, I've learned that the best work happens when design stays close to the people building the product.
That's how I run Frax. No layers, no passing work down the line. Just direct collaboration, thoughtful product design, and hands-on involvement from the first decisions through implementation.
Based between Berlin and Kraków. Working in CET.
A one-founder studio. You work with me directly. Frax is the name on the contract and the invoice, and the way I bring in senior people when a project needs them.
I do. If someone else joins, you'll know before they do.
Both, where it makes sense. I ship in your stack; scope says how far.
Fixed price per defined result, or monthly with a 3-month minimum.
Yes. CET hours, async by default, overlap in your afternoon.
Yes, happy to share more in the intro chat.