I help founders design what matters
and decide what not to ship
kooky
Enterprise learning platform · B2B product · 0→1 initiative
AI Pathways: from small experiment to core enterprise feature
Holger Seim
Founder @Blinkist
“Pragmatic, low ego, and always a step ahead of me. He solved problems I hadn't even spotted. A top pick for any founder who needs a business-savvy designer.”
Enterprise learning platform · B2B product · 0→1 initiative
AI Pathways: from small experiment to core enterprise feature
Holger Seim
Founder @Blinkist
“Pragmatic, low ego, and always a step ahead of me. He solved problems I hadn't even spotted. A top pick for any founder who needs a business-savvy designer.”
Car-sharing mobile app · 0→1 founding design · Complete redesign
Removing 60% of the product to get ready for seed round
Franziska Weiser
Founder @Carre Mobility
“Michał took full ownership about the design process from guiding ideation workshops through creating our corporate identity corner stones to the foundation of our app design.”
Lead Product Designer · Software & Hardware intersection
First on the market swappable batteries system for e-scooters
Victoria Busse
VP Product @Kyan Health (prev. TIER & Blinkist)
“Michał's been an exceptional design leader every single time. He combines strong craft with clear business and user focus, consistently elevates teams, and raises the bar for both strategy and execution.”
Coaching platform · Content systems · B2C mobile app
B2C special product design task force
Tarek Sadi
VP of Product & Design @Blinkist
“Michał brought founder-level clarity and relentless execution to Blinkist. Our design and delivery velocity noticeably increased with him involved.”
Where I come in.
Every feature works.
They don't work together.
You've just raised.
Now expectations are higher.
Your roadmap is full.
Your design seat is empty.
Your product has grown.
So has the friction.
Building more isn't always the answer.
One partner. From product decisions to shipped code.
Judgment
First, figure out what matters.
Challenge assumptions, understand user problems, and focus the work where it can make a difference.
Ownership
Work directly with the person doing it.
No account managers or senior designer who disappears after kickoff.
Shipping
Go beyond the handoff.
Work closely with engineering and contribute to the codebase when useful so decisions survive implementation.
Hi, I'm Michał
I spent 2.5 years embedded at Blinkist, leading design from research to launch. Before that, I spent 3 years at TIER Mobility, shaping the rider experience across 11 markets.
Across 20+ product teams, I've learned that the best work happens when design stays close to the people building the product.
That's how I run Frax. No layers, no passing work down the line. Just direct collaboration, thoughtful product design, and hands-on involvement from the first decisions through implementation.
I work with a small number of teams at a time, contributing design and code where it makes sense.
Based between Berlin and Kraków. Working in CET.
