AI Learning Pathways
AI Pathways
Blinkist had thousands of book summaries. Great content. But for L&D admins at British Airways or WÜRTH, it was a search box with no opinion. No way to tie content to someone's development path. No way to track progress. No way to curate without doing it manually, title by title.
Role
Lead Product Designer
Year
2025
Summary
0 -> 1
AI native experience
Discovery & testing
The outcome
Launched beta with 12 external customers. Pivoted toward user-curated AI pathways where AI suggests but the human decides. Two new long-term contracts signed shortly after launch. Clients saw the product during sales and committed on the spot.